Generating engaging publicity for corporate events can turn out to be an easier task to manage with thoughtful planning and the right approach. Following are tips to provide you with an insight on some of the best practices used to create publicity.
1. Working with a team is always a good idea. When creating publicity, delegation to selected team members allows the event manager from getting caught up in the legwork, leaving time to focus on the planning from an event manager perspective. By delegating responsibility your focus will shift to decision making and guiding others in completing tasks. This team environment will also open the event publicity planning up to ideas and resources other than your own.
2. Factor in the success of your event when delegating. Screen and select the right person to manage the intended tasks; realizing how crucial it for this individual to possess the necessary media contacts, radio and television stations and newspapers, long before the scheduled event kick off.
3. For direct mailers and newspaper advertisements it’s best to use shorter copy. Attention to editing and effective writing go hand-in-hand to generate desired impact for your publicity pieces. Avoid using thick and costly informational packets, unless specifically requested.
4. Try to avoid overly artistic or elaborate copywriting. Give your audience the concise and direct message so they won’t waste time trying to figure it out.
5. It may seem like common sense to include a contact name, number, or an email address on your publicity pieces, but you will be amazed at how many corporate event organizers actually overlook this vital information. Make a note and be sure to check that you have included the correct contact information.
6. Keep your information fresh and current. Outdated information can be costly and embarrassing when found out. To avoid this oversight your press release should be kept relevant and as up-to-the-minute as possible.
7. When you’re holding a press conference or answering questions from the media it is best practice to stick with the truth. There have been many corporate event managers who have exaggerated and ended up hosting an event that fell short of expectations.
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