So here are some of the best marketing tips to turn your website into a powerful magnet intended for traffic and sales.
1. Write Articles
Writing articles on your industry is an excellent way to promote and build your brand as an expert and boost traffic to your website.
Even if you are not great at writing yet. Take a look at articles of professionals you follow on social media or email newsletters, to get ideas… don't steal them. Notice the presentation of the information, format, and styles. Don’t forget to insert your contact information and website link at the end of each article.
So if you are having trouble coming up with topics, just write about the subject you know best. Speak from your first-hand knowledge or experience.
Accepts article submission: e-zine or an article directory like Article City.
2. Create a Free Online Forum
You can start a forum on any topic your target audience is most interested in. Online Business, Marketing on a Budget, and Joint Ventures are some of the possible topics. As people join the forum, they should first need to come to your site and log in from there if they want to post to the forum.
3. Banner Advertising
You may already know about pay-per-click search engines. Have you heard of purchasing guaranteed banner click-thru's? Hundreds of sites offer this service, but not many business owners know much about this service.
Look at sites you follow and cater to your target audience, get their advertising rates. Look at sites that sell banner impressions to get information on their pay-per-click performance advertising.
4. Search Engine Optimization
The number one method to drive website traffic is search engines optimization (SEO). When searching the internet, search engines are the fastest way people locate relevant information they are seeking. Each search engine develops and maintains its own enormous database of websites a user can search by typing in a keyword or phrase in the search box.
SEO is studying a search engine to determine how to move your website higher in the rankings in user searches. Some statistical information has search engines accounting for over 80% of visitor traffic to websites.
Blogs are a popular and multidimensional way to publish and share your content on the Internet. Blogger are allowed and encouraged to publish new and interesting content. Clients that hire Bloggers expect original content with quick turn-around times. Since there is regular new content being created search engines love indexing these sites - search engines love them and you should too.
6. Mailing List
A mailing list can do wonders for a website. You can not only market to and keep in touch with past visitors inviting them back, if they like your newsletter they will share it with their friends. This is ideal for you. Capturing leads and selling products is the only real purpose of a consumer website. Leads meaning, e-mail addresses.
Start developing and grow a customer list and keep in frequent, no more than 2 or 3 times a week – depending on the industry, and then work it repeatedly. Monthly send a monthly e-zine or newsletter that offers valuable information. Take this time to introduce and show them similar products they were interested in. Gifts can also be purchased because they see something a friend would love to have. Or a supplier can offer it to their client as an alternative.
7. FREE Offer
Free downloads and e-books are good ways to bring visitor and keep them at your site. Your visitors would like to receive free offers. Attract your target audience with irresistible freebies and keep them coming back for more.
8) Link Exchange
Link exchanging is a remarkable method for driving website traffic and moving up in the search engine ranking. Search engines are eager to acquire new links with fresh information. Spend time exchanging as many links as possible. Link with websites related to your site and your target audience.
A simple and low-cost postcard is a valuable internet marketing tool. Use this technique to produce a wave of website traffic, for a sale, or a flood of high-quality leads. To build your mailing list.
10. Market Statistic
A method to find out what your customers like and what you can improve on, introduce features on your website like; online surveys and visitor polls as a method to also to drive traffic to your site. Encourage social sharing.
11. FREE Advertising
On the internet there’s no shortage of FREE Advertising. There are - Classified Ads, Newsgroups, Ezine, Free for All Pages (FFA), Article Submission sites and many more.
12. Pay-Per-Click (PPC)
Traffic is good, but sales are better. If you are looking for a great way to get targeted traffic, look at pay-per-click (PPC) advertising. What could be better? Pay-Per-Sale Advertising - a superior option. With pay-per-click ads - you may not make sales, but you pay for those clicks.
There’s very little to no risk with a pay-per-sale program, you only pay for sales made. Joint Ventures (JV) and affiliate marketing programs are good examples. Look for deals that offer a program where you only pay for each sale.
13. Real Syndicated Content (RSS)
RSS is a great way to gain more traffic and rank higher on search engines from unique websites with RSS. Here are some ways to use RSS: deliver internet articles, emails, e-zines, customer support responses, advertisements, attract potential clients.
To get started pick one area to focus on. There will be one area that will speak to you the most. Try it and if it doesn’t go as planned – re-plan and start over or select a new focus from this list. Don’t give up on that technique, look for a product, service, or professional to assist you learning to master that skill.
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