Actually, you can! A Copywriter is the wordsmith to help cut through the chaos of the over 3,000 messages your target market is bombarded with every day, all day. Copywriters sell your business; products, services or your talents and skills, using the perfect words to make you stand out and be memorable to the reader. Better still they will allow you to remove more items off your already long to-do list. I am sure you have other important items that need your attention. Copywriters can handle: writing brochure copy, newsletters, sales sheets, give your website a boost, and produce interactive social media content to get your community engaged in you and your business message.
A Copywriter can save you time developing your thoughts. The benefit is giving the task to a neutral party with fresh eyes, gain a better handle on the message or information you want share through helping you be objective. Many business professionals are too close to their business and in some cases making it difficult for them to see the faults and strengthen. Copywriters can be objective, evaluate how best to sell the business, branding, and manage the description of products or services; crafting the right message for maximum results.
Branding is a key component in the foundation for your marketing strategy. With the right words and images working hand-in-hand with your sales team, valuable information and resources reach your target market, giving your sales force an edge and boost of confidence when delivering their pitch. One single piece of literature or an ad can reach hundreds or millions of people, and if created the right way, can have potential clients calling you and not the other way around. Sounds great? I like the sound of it.
Copywriters make you look good. With well prepared copy and eye-catching graphics will elevate your business adding a level of credibility and professionalism to your company’s brand. With pre-approved written pitches, sales letter and high-quality literature, it allows you to stay in control of your brand and your message, because your sales force or employees are prepared
A Copywriter is a great resource for the professional looking to move their business further toward recognition and sales. What would be the first item you give to a Copywriter to prepare? Why?
I highly recommend: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly
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Pharice Brown & Associates, LLC focuses on consulting aimed at increasing efficiency, creation of value and determination of strategy in both the public and private sectors. We manage corporate issues including marketing, business growth performance and administrative management.
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